In 1970 Robin Williams identified core American Values. They were:

• Equal Opportunity
• Achievement and Success
• Material Comfort
• Activity and Work
• Practicality and Efficiency
• Progress
• Science
• Democracy and Enterprise
• Freedom

From Macionis, John J. 2005. Sociology. 10^th ed. Upper Saddle River, New Jersey: Pearson Prentice Hall. p. 66.